Inbound Lead Generation Services
We build and run the whole inbound system: a website made for leads, Google Ads for demand that exists today, SEO for a channel that keeps working, and tracking that shows what every lead costs. Your leads are yours alone - we never sell or share them.
- Inbound only, no cold outreach
- Your leads, never resold
- Cost per lead in every report
Illustration, not client data. The figure in the card is from the 1kredit.kz case.
Case · 1kredit.kz: 1,265 applications in 11 months
- Timeline
- first leads in 1-2 weeks
Lead generation is the work of bringing in people who ask you for a quote, a call or a booking. Much of the industry sells cold outreach or resells the same lead to several companies; we do the opposite - inbound leads from people who searched for your service. A website built to convert, Google Ads for demand that exists today and SEO for a channel that keeps working run as one system with one report: leads, cost per lead and, where your CRM allows, revenue.
How our lead generation works
Six parts of one system. We set them up in this order, because each depends on the one before.
Economics first
What a customer is worth, what a lead can cost and how many leads your team can handle - before a dollar goes into ads.
A site that converts
A page per service and area, the offer and proof up front, the phone button and the form one tap away.
Google Ads for today
Campaigns on searches with intent to buy, cleaned up every week, so paid leads start while organic search grows.
SEO for the long run
Organic pages and local SEO that lower the blended cost per lead month after month.
Every lead tracked
Calls, forms and messages tagged by source; with access to your CRM, all the way to the closed deal.
One report
Leads, cost per lead and what we change next - weekly in brief, monthly on a call.
- Timeline
- first leads from ads
- in 1-2 weeks
- leads from organic search
- from month 3-4
Who it's for
Local service businesses: moving, home services, repair, cleaning, professional services
Owners tired of shared leads from marketplaces that send the same request to several companies
Businesses with a single channel that want a second and a third
Teams that need numbers: what each lead and each channel actually costs
Growing companies that have outgrown word of mouth
When we are not the right fit
You want cold email or LinkedIn outreach: we only do inbound
You want to buy leads per piece: we build channels you own instead
Nobody answers leads quickly: a lead answered the next day is often already lost
Margins cannot cover acquisition costs in your niche - we will show the math on the audit
What's included in lead generation
Strategy and lead economics
The cost per lead your margin allows, the channels that fit your market and the order we launch them in.
Website or landing pages
Pages built around your customers' questions, with the offer, proof and contact options in the first screens.
Google Ads
Search campaigns by service and area, conversion tracking before launch, weekly search-term cleanup.
SEO and local SEO
Technical fixes, pages for the searches that bring buyers, Google Business Profile and listings.
Call and form tracking
Every call, form and message tagged with its source, so you see which channel pays off.
Lead routing
Leads go straight to your CRM, email or messenger with the source attached - nothing waits in an inbox.
How we work with you
1-3 days
Free audit
Where your site and ads lose leads, what competitors in your market do, and an honest call on what to launch first.
week 1
Plan and economics
Target cost per lead, channel order and budget split, agreed in writing before launch.
2-4 weeks
Site and tracking
Pages that convert and tracking for calls, forms and messages. If your site is ready, this step is a check, not a rebuild.
3-5 days
Ads launch
Search campaigns go live after you approve the structure; the first leads usually come within days.
ongoing
SEO
Organic pages, local SEO and links, so the share of leads you do not pay per click for keeps growing.
weekly
Reports and changes
A weekly summary of leads and their cost, a monthly call on the numbers and the next month's plan.
Where it worked
- PPCWebSEOFintech · Kazakhstan
1kredit.kz - collateral lending
Under the contract of 07.06.2024 we run marketing and development for a collateral lender: website and landing pages, paid search, CRM and automated scoring. From August 2025 to June 2026 Google Ads across 5 regions plus dedicated landing pages produced 1,265 applications at ~$7.60 each, with CTR 1.8-4.4 times above the benchmark for the niche. Most of the volume comes from property-backed loans; on the car-backed pilot we are lifting the operational ceiling - CRM, automated scoring, automated collateral valuation and a bank statement parser are live, the integrations with both credit bureaus (GKB and PKB) went into production in May 2026, and the automation rolls out to every product next.
1:53ad spend → loans issued; 1,265 applications in 11 months
- WebSEOLogistics · United States
SOS Moving
We rebuilt the website for SEO and launched search marketing together with AI search optimization (GEO). In about 10 months organic search grew from 196 to 546 clicks a month, the average position moved from 33 to 18.4, and search brought in $652K of closed orders according to CRM data.
$652Krevenue from organic search; 60 → 91 closed orders a month
- WebPPCSEOServices · United States
Green Moving
A Los Angeles moving company, in a market where a Google Ads click costs about $30 on average, got a new Next.js website replacing its old WordPress site, and a marketing launch: Google Ads for immediate leads and SEO for an organic channel. Organic is growing and the ads are picking up.
1 → 44organic clicks a month; ≈ $1,320/mo what these clicks would cost in Google Ads
Lead generation pricing
The retainer covers running the channels; a new website or landing pages, if you need them, are a one-time project from $3,000. Your ad budget is paid by you directly to Google and never passes through us. The audit takes 1-3 days and costs nothing.
Lead generation: FAQ
Didn't find your answer?
Message us on WhatsApp, Telegram or by email - we reply within one business day, usually sooner.
info@bankai.agencyRelated services
Want a steady flow of leads you own?
We show where you lose clients on your own numbers and lay out a plan for a steady flow of leads.