Google Ads Management Services
We set up and run Google Ads against the cost of a lead, not the number of clicks: a tight campaign structure, conversion tracking before launch and weekly cleanup of search terms. The account and the data stay yours.
- First ads live in 3-5 days
- Budget paid directly to Google
- The account stays yours
Home Remodeling - Fixed-Price Estimates
Illustration, not client data. The figure in the card is from the 1kredit.kz case.
Case · 1kredit.kz: ~$7.60 cost per application
- Timeline
- ads live in 3-5 days
PPC management is the ongoing work of running pay-per-click campaigns, and in the US that mostly means Google Ads: StatCounter puts Google at 85.45% of US search-engine referrals in October 2026. Setup is only the start - an account without weekly cleanup of search terms, bids and ads loses money. We price every campaign against the lead your margin can afford, track calls and forms from day one and send a weekly summary of spend, leads and cost per lead.
How we set up and run Google Ads
The order is the same in any niche; what changes is the lead economics and the keyword set.
Lead economics
We work out the cost per lead your margin can carry and check it against search demand and click prices in your area before any money is spent.
Campaign structure
A campaign per service and location group, ad groups by intent, match types chosen per keyword. Brand and generic searches are kept apart.
Conversion tracking first
Calls, forms and chats tracked as conversions in Google Ads and GA4, tested with a real submission before launch.
Ads and assets
Two or three responsive search ads per group with the keyword in the headlines, plus sitelinks, callouts and call assets.
Weekly cleanup
Search-terms report, negative keywords, bids by device, schedule and location - this is where most wasted spend is found.
Landing page check
The page has to match the ad: the same offer and price, the phone number visible without scrolling, fast on mobile.
- Timeline
- first impressions
- in 3-5 days
- a stable cost per lead
- after 3-6 weeks
Who it's for
You need leads now, not in six months
People already search for your service on Google
Urgent services: moving, repairs, cleaning, towing, home services
E-commerce and B2B with clear lead economics
An account that burns budget - set up in-house or by a previous agency, without conversion tracking
When Google Ads will not pay off
Nobody searches for your product: search ads capture demand, they do not create it
Your margin cannot carry the click price in your niche
One-off setup without management: an unmanaged account starts losing money in the first weeks
Nobody answers the phone: paid clicks that reach voicemail are wasted
What's included in Google Ads management
Campaign structure and launch
Campaigns by service and area, ad groups by intent, keywords with the right match types, launched only after you approve the structure.
Search terms and negatives
A weekly search-terms review and a growing negative keyword list - before and after launch.
Conversion tracking
Calls, forms and chats as conversions in Google Ads and GA4, so bidding learns from leads, not clicks.
Bids and budget
Manual control at the start, automated bidding once there is conversion data; budgets moved to the campaigns with the cheapest leads.
Ads and assets
Responsive search ads, sitelinks, callouts and call assets, tested headline by headline.
Landing page review
We check that each page matches its ad and list what costs you conversions. If a service has no page, we can build one.
How we work with you
1 day
Kickoff call
An hour on your market, customers, prices and how leads are handled; notes and a list of what we need the same day.
1 day
Access
We join your Google Ads account as a manager. You stay the owner and pay Google directly; tracking we set up ourselves.
2-3 days
Structure for approval
Campaigns, keywords and ads in one spreadsheet. You edit offers before anything is spent.
launch day
Pre-launch checks
A test lead recorded as a conversion; locations, schedule and budget confirmed. Only then do campaigns go live.
weekly
Weekly summaries
Leads, cost per lead and the changes we made; a monthly call on the numbers and the plan.
from day one
Your account, always
If we part ways, we remove our access - campaigns, history and conversion data stay with you.
Our paid search results
- PPCWebSEOFintech · Kazakhstan
1kredit.kz - collateral lending
Under the contract of 07.06.2024 we run marketing and development for a collateral lender: website and landing pages, paid search, CRM and automated scoring. From August 2025 to June 2026 Google Ads across 5 regions plus dedicated landing pages produced 1,265 applications at ~$7.60 each, with CTR 1.8-4.4 times above the benchmark for the niche. Most of the volume comes from property-backed loans; on the car-backed pilot we are lifting the operational ceiling - CRM, automated scoring, automated collateral valuation and a bank statement parser are live, the integrations with both credit bureaus (GKB and PKB) went into production in May 2026, and the automation rolls out to every product next.
1:53ad spend → loans issued; 1,265 applications in 11 months
- WebPPCSEOServices · United States
Green Moving
A Los Angeles moving company, in a market where a Google Ads click costs about $30 on average, got a new Next.js website replacing its old WordPress site, and a marketing launch: Google Ads for immediate leads and SEO for an organic channel. Organic is growing and the ads are picking up.
1 → 44organic clicks a month; ≈ $1,320/mo what these clicks would cost in Google Ads
Google Ads management pricing
There is no separate invoice for setup - it is part of the first month of management. Your ad budget is paid by you directly to Google and never passes through us. We quote the retainer after a free 1-3 day audit.
Google Ads management: FAQ
Didn't find your answer?
Message us on WhatsApp, Telegram or by email - we reply within one business day, usually sooner.
info@bankai.agencyWant to know what each lead costs you?
We show where you lose clients on your own numbers and lay out a plan for a steady flow of leads.