Who can advertise on ChatGPT?

The self-serve Ads Manager is open to businesses whose advertising and billing legal entity is based in one of 89 listed countries, including the United States (OpenAI help center, updated October 27, 2026). Larger advertisers can also work through OpenAI's sales team or agency partners. Some new accounts can advertise only in their home country at first.

How much do ChatGPT ads cost?

Prices are set in an auction and billed per 1,000 impressions or per click. OpenAI suggests a $3-5 starting maximum bid for click campaigns and sets a $25 minimum daily budget for USD accounts; it publishes no average CPM or CPC. Our management fee is separate and quoted after a free audit.

Do ads change ChatGPT's answers?

No. OpenAI says ads run on separate systems and advertisers cannot shape, rank or alter ChatGPT's responses. To be named inside the answers themselves, a brand needs organic visibility - part of our SEO services.

Who sees ChatGPT ads?

Users on the Free and Go plans; people who are not logged in see only ads suitable for all audiences. Plus, Pro, Business, Enterprise and Edu accounts have no ads, people under 18 do not see them, and ads do not appear in Temporary Chats or next to sensitive topics such as health, mental health and politics.

How do you target without keywords?

With context hints - topics and conversations where your ad fits - plus countries, states or regions, cities and postal codes where available, platforms and custom audiences of at least 25,000 matched users. Hints guide matching but do not guarantee delivery.

Can I pay only for conversions?

No. Even conversion-optimized campaigns are billed per click or per 1,000 impressions. Target CPA and Target CPC set an average cost goal, not a cap; Target CPC became available for new click campaigns on November 9, 2026.

What does my website need?

The landing page has to be open to OAI-AdsBot - OpenAI requires it to review ads - and a robots.txt rule alone may not be enough if a firewall or bot protection blocks it. OpenAI says data from this crawler is not used to train its models. A fast mobile page with a short form helps too; if you need one, we build landing pages.

ChatGPT Ads Management

We set up and run the ads that appear under ChatGPT answers: an OpenAI Ads Manager account in your name, a policy check for your category, context hints, ads and conversion tracking - then weekly testing against the cost per lead.

Get a free audit See our work

Self-serve in 89 countries
Account in your name
Budget paid directly to OpenAI

ChatGPT · answerad unit

who should I hire for a kitchen remodel?

ChatGPT answer

your-site.comSponsored

Kitchen Remodels With a Fixed Quote Upfront

lead from the site

up to 7 days

business verification

$25

minimum daily budget in USD

Illustration, not a ChatGPT screenshot.

Timeline: verification up to 7 business days

ChatGPT ads are sponsored units shown below ChatGPT answers - labeled, separate from the answer, with the advertiser's name, a headline, text, an image and a link. There are no keywords: ads are matched to the conversation, the landing page and the context hints you provide. OpenAI began testing ads in the US on February 9, 2026, opened the self-serve Ads Manager on May 5, and by late October 2026 listed 89 countries where advertisers can use it. We run ChatGPT campaigns the way we run paid search: policy and economics first, tracking before launch, then testing ads and hints against the cost per lead.

In short

How ChatGPT ads work

Six rules from OpenAI's documentation that decide whether the channel fits you and how we set it up.

One ad unit below the answer
Ads appear below a ChatGPT response, labeled and separated from it. A separate system selects them, and advertisers cannot shape or change the answers.
Free and Go users only
Ads may appear on the Free and Go plans; Plus, Pro, Business, Enterprise and Edu have none. No ads for users under 18 or in Temporary Chats.
Context hints, not keywords
Matching uses the conversation's context and intent, the landing page, the ad copy and your hints. Hints guide matching but do not guarantee delivery.
An auction on views or clicks
You pay per 1,000 impressions or per click - even conversion campaigns bill on clicks or views. OpenAI suggests starting with a $3-5 maximum bid per click.
Strict category rules
Political, adult, gambling, alcohol and tobacco ads are banned everywhere; financial, health and legal services are generally banned outside the US and need approval in it.
Pixel and Conversions API
Conversions are measured with OpenAI's pixel or Conversions API, with last-touch attribution and a 7, 14 or 30-day click window.

Timeline

first impressions: after business verification of up to 7 business days
a reliable cost per lead: after 2-4 weeks of testing

Who it's for

Household and consumer goods that people compare before buying
Local services: moving, cleaning, repairs, home services
Travel and entertainment: tours, hotels, events
Digital products and education: apps, software, online courses
Advertisers already profitable in search who want a second paid channel without bidding on the same keywords

When ChatGPT ads are not a fit

Financial, health or legal services outside the US: generally prohibited; in the US they need approval, sometimes a license
Political, adult, gambling, alcohol and tobacco ads, individual job listings and housing: banned everywhere
You need predictable leads this month: OpenAI publishes no performance benchmarks yet, so the first weeks are a test
Your buyers use ChatGPT at work: the Business and Enterprise plans show no ads
OpenAI's crawler cannot reach your landing page: OAI-AdsBot access is required for ad review

What's included

What's included in ChatGPT Ads management

Policy check for your category
Your products, services and landing pages checked against OpenAI's ad policies before setup - if the category is restricted, you hear it first, not after a rejected ad.
Ads Manager account in your name
Created for your business and billed to your card; business verification takes up to 7 business days. Country, currency and time zone cannot be changed later, so we set them with you.
Campaigns and context hints
Objective, countries, regions and cities, platforms, daily budget and hints written from the questions your customers ask before they buy.
Ads and images
Headline, copy and one image - or 4-6 square images for the multi-image format, in open beta since October 26, 2026. Several versions, so the test has something to compare.
Pixel, Conversions API and UTM
OpenAI's pixel or Conversions API, UTM tags and GA4, so leads from ChatGPT show up as their own source next to Google.
Crawler access
We make sure OAI-AdsBot can open your landing page: robots.txt alone may not be enough if a firewall, bot protection or CAPTCHA stands in the way.

Process

How we launch ChatGPT ads

1 day
Brief and policy check
An hour on your product, customers and target cost per lead; the same day we tell you whether OpenAI's policies allow your ads.
up to 7 business days
Account and verification
An Ads Manager account in your name with your card for billing. While OpenAI verifies the business, we prepare tracking and campaigns.
1-2 days
Tracking before ads
Pixel or Conversions API, UTM tags, goals in analytics and a test lead to confirm it is recorded.
2-3 days
Campaigns and ad review
Objectives, locations, budgets, hints, copy and images in one spreadsheet for your edits; then the ads go through OpenAI's review.
2-4 weeks
Test and cleanup
We compare ads and hints and move budget to what brings leads. A weekly summary: spend, clicks, leads and their cost.
from day one
Your account, always
The account belongs to your business and we work in it by invitation. If we part ways, we leave it - campaigns, data and the pixel stay with you.

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