Green Moving
Website built and marketing launched from zero: Google Ads for immediate leads plus SEO for a durable channel - organic from 1 to 44 clicks a month in the first 8 months
A new moving company in Los Angeles got a website and a marketing launch: Google Ads for immediate leads and SEO for an organic channel. Organic is already growing from zero and the ads are picking up.
- Industry
- Services · moving
- Location
- United States · Los Angeles
- Profile
- Local moving company
- Timeline
- Since October 2025 (marketing in progress)
Challenge
A new business on a new domain with no history, in the competitive Los Angeles moving niche. We had to build the site from scratch and launch two channels: advertising for immediate leads and SEO for a durable organic flow.
Strategy
First we built a site for conversion and SEO, then launched Google Ads against local demand and started search marketing in parallel - from brand queries towards commercial ones. Ads bring leads right away; organic brings their cost down over the long run.
What we did, by channel
- Website built around services and Los Angeles neighborhoods
- Forms, fast estimate and capture points
- Technical base for SEO and speed
Why: The site is the foundation of both channels: ads and organic both lead to it, so it was built for conversion and SEO from day one.
- Google Ads against local Los Angeles demand
- End-to-end lead tracking
- Cost per lead optimization (in progress)
Why: Ads bring leads from day one while organic waits for the domain to age - that keeps the flow insured at launch.
- Launch and indexing of the new site, keyword map for local demand
- Landing pages for services and neighborhoods, Schema.org
- Local SEO and link authority building
Why: A new domain needs the trust of search first. We move from brand queries to broad ones so the channel grows steadily.
Project numbers
The metrics are real; some are under NDA and shown in a call.
What did not work and the risks
The decisions we rejected and the risks we planned for in advance.
- The project is young: the average position across the whole keyword set is down (21 → 40) - that is the keyword map expanding, with search indexing new queries the site does not rank for yet. Normal at launch
- Marketing is in progress: paid search and SEO are still building up, and the ad numbers will be shown as the data accumulates
- The keyword set is still brand and near-brand; the broad commercial ones (moving company los angeles - 47.8) are still ahead
Takeaway
The site is live and both channels are running. Next - scaling Google Ads and pushing SEO into the broad commercial queries of Los Angeles.
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