WebPPCSEO

Green Moving

Website built and marketing launched from zero: Google Ads for immediate leads plus SEO for a durable channel - organic from 1 to 44 clicks a month in the first 8 months

A new moving company in Los Angeles got a website and a marketing launch: Google Ads for immediate leads and SEO for an organic channel. Organic is already growing from zero and the ads are picking up.

Industry: Services · moving
Location: United States · Los Angeles
Profile: Local moving company
Timeline: Since October 2025 (marketing in progress)

Challenge

A new business on a new domain with no history, in the competitive Los Angeles moving niche. We had to build the site from scratch and launch two channels: advertising for immediate leads and SEO for a durable organic flow.

Strategy

First we built a site for conversion and SEO, then launched Google Ads against local demand and started search marketing in parallel - from brand queries towards commercial ones. Ads bring leads right away; organic brings their cost down over the long run.

What we did, by channel

Website

Website built around services and Los Angeles neighborhoods
Forms, fast estimate and capture points
Technical base for SEO and speed

Why: The site is the foundation of both channels: ads and organic both lead to it, so it was built for conversion and SEO from day one.

Paid search

Google Ads against local Los Angeles demand
End-to-end lead tracking
Cost per lead optimization (in progress)

Why: Ads bring leads from day one while organic waits for the domain to age - that keeps the flow insured at launch.

SEO

Launch and indexing of the new site, keyword map for local demand
Landing pages for services and neighborhoods, Schema.org
Local SEO and link authority building

Why: A new domain needs the trust of search first. We move from brand queries to broad ones so the channel grows steadily.

A closer look

Project numbers

The metrics are real; some are under NDA and shown in a call.

Organic launch (from zero)

144

organic clicks a month

3321,837

impressions a month

249

clicks from search in 8 months

Query positions

4.9

green moving company

5.1

greenmovers

6.3

go green moving

Advertising (in progress)

Google Ads

launched against local demand

in progress

numbers as the data accumulates

What did not work and the risks

The decisions we rejected and the risks we planned for in advance.

The project is young: the average position across the whole keyword set is down (21 → 40) - that is the keyword map expanding, with search indexing new queries the site does not rank for yet. Normal at launch
Marketing is in progress: paid search and SEO are still building up, and the ad numbers will be shown as the data accumulates
The keyword set is still brand and near-brand; the broad commercial ones (moving company los angeles - 47.8) are still ahead