Revenue-share partnership with a premium kitchen and cabinet manufacturer in Chicago (average ticket $15–40K). We built all marketing from absolute zero — from Google Ads and SEO to direct mail and interior designer partnerships. Working for 3% of revenue instead of a fixed retainer — we earn only when the client earns.
Zero online presence. Clients only through word of mouth. No ads, no SEO, no CRM. No understanding of where clients come from or what a lead costs.
Complete marketing machine: Google Ads + SEO + GBP + CRM + Email + Direct Mail. Predictable flow of qualified leads with tracking of every touchpoint.
AK Cabinet Craft — a family-owned manufacturer of custom kitchens, cabinets and wardrobes in Chicago. Average ticket $15K–$40K, sales cycle 2–8 weeks from first call to signing. Before us, clients came only through word of mouth and contractor referrals — good, but unpredictable and unscalable. Zero online presence: Google shows competitors, Google Maps — 3 reviews, not a single ad campaign. CRM — an Excel spreadsheet. No understanding of customer acquisition cost, no funnel, no follow-up system. No budget for a large retainer ($5–10K/mo) — everything goes to production. We proposed a model where our income is tied to results.
Instead of fixed $5–10K/mo — 3% of every closed deal. Client pays only Google ad budget directly. We invest 40–60 hours per month of our work. This means: we don't chase clicks or leads — we optimize for actual signed contracts. If the client doesn't earn — we don't earn. Full transparency: client sees every lead, every call, every deal in CRM.
Launched Search campaigns on high-intent keywords: 'custom kitchen cabinets Chicago', 'cabinet refacing near me', 'kitchen remodel Naperville'. Local Services Ads for immediate calls. Geo-targeting affluent suburbs: Hinsdale, Oak Brook, Winnetka, Lake Forest. Negative keywords cutting out DIY queries and non-target areas. Constant optimization: weekly analysis of quality score, bids, extensions. Goal — not maximum clicks, but maximum qualified estimates.
Full Google Business Profile optimization: weekly posts with real project photos (before/after), responding to all reviews, adding services and attributes. SEO: technical audit and fixing all errors, creating 15+ location pages for Chicago suburbs (each area — a separate page), blog with kitchen renovation guides and cost calculators. Schema markup (LocalBusiness, FAQ, HowTo). Goal — dominate the Local Pack in every target area.
Implemented HubSpot with custom pipeline: Lead → Estimate Scheduled → Estimate Done → Proposal Sent → Signed → In Production → Completed. Automated follow-up sequences: if a client received an estimate but didn't sign — a series of 5 emails over 30 days with case studies and reviews. Lead scoring by budget, area and project type. Offline: direct mail postcards to target zip codes (affluent Chicago suburbs), partnership program with interior designers and general contractors — referral commission for every brought client.
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